patient consulting physician via telehealth video appointment

MedCity News: Healthcare’s Co-Pilot in Delivering Consumer-Oriented Care

September 23, 2021

With other industries digitizing their business processes and providing top-notch consumer experience, the healthcare industry is under pressure to improve its customer experience.

Offering intuitive, easy access for patients is nothing new in the long-held desire for healthcare’s front door. Equally important now is to devote as much thought to these key ingredients for engagement as the hospitality and retail sectors devote to the consumer experience.

The consumer comes first when it comes to hotel stays, flying and retail. Unlike taking a trip or spending an afternoon shopping, few people embark on a healthcare journey and expect it to be a fun, enjoyable experience. So why is healthcare often a sub-par experience?

When we need to see a doctor, we’re often scared, uncomfortable, stressed, in pain or fatigued. We’re often not certain what the prognosis will be. The experience can be physically and emotionally draining. These factors make it even more important for healthcare to be as accessible, flexible and transparent as possible.

Online appointment scheduling platforms offer digital front doors to healthcare, an ideal place to hone and improve the patient experience.

Read the full story from MedCity News

About MedCity News

MedCity News is the leading online news source for the business of innovation in healthcare. MedCity News offers insight into what's next and what matters with a mix of breaking news and analysis on startups, and established industry leaders, personalities, policies, and the most important deals.

About BetterHealthcare

BetterHealthcare is a software technology company committed to redefining access to healthcare by providing end-to-end digital connectivity between providers and patients. With its interoperable, EMR compatible, HIPAA-compliant BetterAccess platform, BetterHealthcare supports all digital access touchpoints from the patients' first step and throughout their healthcare journey from acquisition, intake, communication, and provision of care. From seeking treatment to determining coverage, to securing an appointment, each step presents some form of friction that BetterHealthcare can eliminate.