We inspire innovation that matters.

Technology that drives business and connects patients with providers, seamlessly.

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“When we provided patients access to healthcare services, people got better, faster. By understanding patients and their needs, we’re able to optimize higher conversions, more patient acquisitions, more satisfied patients, and a more efficient front desk, and all the pieces start to come together.”
– Greg Peters, BetterHealthcare CEO

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Our Vision

At BetterHealthcare, we are determined to impact the healthcare industry and have the technology to do just that.

We're passionate about creating innovative solutions that our clients use to unlock data and accelerate business growth. 

Our mission is to help healthcare providers increase access to care through interoperable, scalable technology and data-driven insights.

Our Story

Patients now demand convenient, valuable, and personalized healthcare services. Which is why we started in 2017 as BetterPT, with the vision to remove the barriers to access physical therapy starting from the first click.

We saw a bigger opportunity — the need for technology to help transform healthcare with every interaction. 

Leveraging our extensive database and business dashboards, we help you quantify the impact of BetterHealthcare’s Strategic Engagement Platform– Powering Growth and Revenue through Appointment Volume.

Meet Our Leadership Team

It's no easy task to solve some of healthcare's biggest challenges. But we've assembled the right experts for the job.

Greg Peters, Co-Founder and CEO
Greg is a leading health and fitness professional with over 15 years of experience building disruptive technology in healthcare, fitness and hospitality. Greg has proven time and again that building a great business requires vision, leadership, perseverance and teamwork.
Damian Esteban, Chief Technology Officer
Prior to joining The Better Healthcare Co, Damian was the co-founder at Bracket Factory. An early adopter of fintech and ACH authentication, he has been involved in blockchain and Bitcoin technology since their early days. Damian is a lifelong learner.
Stephen Fealy, Co-Founder & Chief Medical Officer
Stephen is a leading orthopedic surgeon at Hospital for Special Surgery. He has been nominated for the Charles S. Neer Award by the American Shoulder and Elbow Society five times and won the prestigious international award in 2002 and 2006.
Tim Walston, Marketing
Tim has over three decades as a digital marketer. Prior to joining The Better Healthcare Co, Tim was AVP of Interactive Marketing at MedStar Health, where he led digital marketing and social media strategy, planning and implementation. He has also held senior management roles at IBM, Intersections, and uKnow.com
Bryan Bloom, Operations
Bryan has extensive experience growing revenue, negotiating contracts, streamlining operations, and implementing cost savings across a wide variety of business models. Specific expertise in scaling startups through traditional fundraising or self-funded paths.
Marla Ranieri, Business Development
Marla graduated from Stanford University and received her Doctorate of Physical Therapy from Columbia University. She is an Orthopedic Certified Specialist who completed a residency at the Hospital for Special Surgery. Marla built a Home Exercise Program App prior to joining the founding team at BetterPTTM.
Stephen Zangre, Revenue
Stephen has 20+ years working in Media, Marketing Services, and SaaS organizations from multibillion-dollar brands to startups, the likes of Facebook, Catalina Marketing, Yext, and Holler, Stephen knows what truly drives revenue, partnerships, performance, and culture.
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Jessie Renolds, Co-Founder
Greg Peters, Co-Founder and CEO
Greg is a leading health and fitness professional with over 15 years of experience building disruptive technology in healthcare, fitness and hospitality. Greg has proven time and again that building a great business requires vision, leadership, perseverance and teamwork.
Stephen Fealy, Co-Founder & Chief Medical Officer
Stephen is a leading orthopedic surgeon at Hospital for Special Surgery. He has been nominated for the Charles S. Neer Award by the American Shoulder and Elbow Society five times and won the prestigious international award in 2002 and 2006.
Damian Esteban, Technical Co-Founder, Chief Technology Officer
Prior to joining The Better Healthcare Co, Damian was the co-founder at Bracket Factory. An early adopter of fintech and ACH authentication, he has been involved in blockchain and Bitcoin technology since their early days. Damian is a lifelong learner.
Marla Ranieri, Business Development
Marla graduated from Stanford University and received her Doctorate of Physical Therapy from Columbia University. She is an Orthopedic Certified Specialist who completed a residency at the Hospital for Special Surgery. Marla built a Home Exercise Program App prior to joining the founding team at BetterPTTM.
Tim Walston, Marketing
Tim has over three decades as a digital marketer. Prior to joining The Better Healthcare Co, Tim was AVP of Interactive Marketing at MedStar Health, where he led digital marketing and social media strategy, planning and implementation. He has also held senior management roles at IBM, Intersections, and uKnow.com
Bryan Bloom, Operations
Bryan has extensive experience growing revenue, negotiating contracts, streamlining operations, and implementing cost savings across a wide variety of business models. Specific expertise in scaling startups through traditional fundraising or self-funded paths.
Stephen Zangre, Revenue
Stephen has 20+ years working in Media, Marketing Services, and SaaS organizations from multibillion-dollar brands to startups, the likes of Facebook, Catalina Marketing, Yext, and Holler, Stephen knows what truly drives revenue, partnerships, performance, and culture.

Expert Guidance from Our Medical Advisory Board

Individuals who bring unique knowledge and skills from across the healthcare industry.